Social Media: when to publish on Linkedin?

You may have noticed, we have implemented a new social media strategy at the beginning of the year. Indeed, we felt that our old configuration no longer corresponded to our new business ambitions and wanted to bring more freshness to our networks.

6 questions to review our social media strategy

To do this, we asked ourselves the following questions:

• What are the messages we want to share?
• What resources to assign to our strategy?
• What profiles is our community composed of?
• What type of content to share?
• Which KPI's to follow?
• When to publish?

This last question, which is our topic of the day, is one of the key success factors of a social media strategy. Even if your posts are tailored to your audience, they will under perform if you do not post them at the right time.

Starting from this premise, we realized several test publications on our accounts and measured their performances. Then, we crossed these statistics with the data of the customers we manage, in order to determine with greater precision the best moments to publish on each social network.

LinkedIn, the ally of your Inbound Marketing strategy

Conscious of this strength, we automatically integrate LinkedIn into the social media strategies that we develop for B to B activities, whether it is buying space or publications targeting organic traffic.

In addition to the visibility offered by LinkedIn, this social network fits perfectly into an Inbound Marketing approach. Instead of "bothering" your prospects as they try to forget their work for a few seconds, like on Facebook or Instagram, you offer them professional content just when they are looking for it. It is indeed a particularity of LinkedIn, which is mainly used in a professional setting (curation, networking ...). This directly impacts the peaks of connections. If you get social marketing services please visit on this link: Social Media Optimization Services in Pakistan

The LinkedIn user is early

The results of our tests allowed us to draw several conclusions. First of all, we noted that our publications obtained superior visibility when they were published in the morning (between 6am and 9am). Find that seems logical because many professionals are used to do their day before arriving at work or failing, on the first hours of office.

The other observation we made is that the days of publication are of particular importance. Indeed, only the most involved users are active on weekends and to a lesser extent on Fridays. LinkedIn is a social network for professionals that are, in fact, less used in the "off" periods.

To summarize, our best publications are from Monday to Thursday, from 6am to 9am. Of course, it's not a miracle recipe. Depending on your community and the target population, you may have different ideal publishing times. The best advice that can be given to you is then to test yourself different schedules and compare the performance of your publications.