Posts

CRITERIA FOR CHOOSING ITS INBOUND MARKETING AGENCY

Image
Today, many companies wishing to put their digital presence at the service of their commercial efficiency have already opted for inbound marketing. To put in place an effective inbound strategy, it is essential to know and apply a number of good practices. Outsourcing the service is often an essential step. Still need to know to which actor to turn... HOW TO EXTERNALIZE ITS INBOUND MARKETING STRATEGY? Setting up a successful strategy takes time and requires in-depth expertise. As the inbound market is still relatively nascent, it is difficult for companies to mobilize internally all the resources needed for its development. Outsourcing these services is the solution that many advertisers use. In this approach of outsourcing, to appeal to an agency rather than to different independent providers has a great advantage: you will have only one interlocutor for the execution of the different tasks that your strategy will require (web writing, community management, SEO, web de...
1 comment
Read more

When should we review an inbound marketing strategy?

Image
Setting up an inbound marketing strategy is a new experience for many companies. True trend, the rise of the methodology leads to the establishment of a structuring project for the company, that of achieving the digital transformation of the marketing - sales axis. In this context, the implementation of production follows a fairly simple mechanism: definition of the strategy, technological implementation and deployment of campaigns. If the first step is a lot of attention, it is important to keep a little perspective on the whole process. Our inbound marketing strategy is over: place to efforts! You have defined your objectives, your personas, your content strategy and you are ready to activate the different levers of inbound marketing through a successful action plan. Blog posts to produce, white papers to complete and landing pages to create, tweets to broadcast ... the actions are not lacking, and again, this is just the beginning. A common mistake is to continually knoc...
Post a Comment
Read more

Should we be helped to define an inbound marketing strategy?

Image
Inbound marketing is of interest to companies looking to improve their brand awareness while generating business opportunities or leads. More and more of them are taking the leap and implementing this type of strategy, especially in BtoB repositories. How to lead an inbound marketing project? An inbound marketing project is sometimes complex to start. Of course, we understand very quickly that we will have to get to work and that many actions will have to be deployed to achieve the expected results. But where to start? What resources should be allocated to the project? Which technology should I choose? How to prioritize actions? All these questions may be jostling in your head, which is understandable if you have not done this type of project before. The ideal is to sequence it in time by asking you the right questions upstream, defining a true strategy of inbound marketing, which will allow you to prioritize, plan and go in the right direction from the start . At digital m...
Post a Comment
Read more

How to create an editorial calendar for your social networks?

Image
To be effective on social networks and take full advantage of these communication tools, it is highly recommended to create an editorial calendar. Its objective: to allow you to have an overall vision of the content to be prepared for the year, to deliver the right message at the right time. Digital media trend offers you its method to create your social media editorial calendar simply and efficiently! Step 1: Create a complete editorial calendar To create an editorial calendar, you will have the choice between a spreadsheet such as Excel or Google Sheets, and a tool like Trello. It's up to you to choose the tool that seems most intuitive to you. The important thing is to share your table in months and weeks. Complete your calendar for the whole year. Even if you are not able to predict 12 months of publication, it would already be done! Not to mention that it encourages you to complete it as soon as you have an idea or you are aware of an important event to come....
Post a Comment
Read more

Social Media: when to publish on Linkedin?

Image
You may have noticed, we have implemented a new social media strategy at the beginning of the year. Indeed, we felt that our old configuration no longer corresponded to our new business ambitions and wanted to bring more freshness to our networks. 6 questions to review our social media strategy To do this, we asked ourselves the following questions: What are the messages we want to share? What resources to assign to our strategy? What profiles is our community composed of? What type of content to share? Which KPI's to follow? When to publish? This last question, which is our topic of the day, is one of the key success factors of a social media strategy. Even if your posts are tailored to your audience, they will under perform if you do not post them at the right time. Starting from this premise, we realized several test publications on our accounts and measured their performances. Then, we crossed these statistics with the data of the customers we...
Post a Comment
Read more

Content Marketing: how to generate leads through your content?

Image
Focus on defining a lead Before you want to generate leads through its content, it is essential to focus on the concept of leads. Generally, marketers will tell you that a prospect is characterized at the time of identification on your website. To this end, as soon as a user downloads content or subscribes to your newsletter, he becomes a lead. Content, the engine of lead acquisition As you know, to attract qualified prospects to your business, content is king. To this end, your blog is at the forefront of your Content Marketing. The latter is essential to generate an audience and build a community of readers. Its role is to prove your expertise through high added value content, which guides the prospect in his purchase decision. The goal is to encourage him to convert by clicking on a call-to-action (which invites him to download additional information, to request a quote, to register for a trial offer ...). However, keep in mind that 95 to 99% of visitors to your site w...
1 comment
Read more

5 Tips to Become an Instagram Influence

Image
Want to know more about the best practices to adopt to become an influence on this social network? Discover immediately our 5 tips. 1) The Key to Becoming an Instagram Influencer: Be Authentic and Passionate The passion you nurture for your theme (s) is the key to your future success. Through your photos, you must be able to communicate your personality, your "paw" and your opinions to your community. If your parties are open to discussion, keep in mind that this is far from being a bad thing. On the contrary, consider that in your own way, you are moving the debate forward. Staying authentic and consistent throughout your climb on Instagram is also very important. To do this, be sure to keep a clear editorial line and stay true to your niche. This will give you some credibility with your audience. Moreover, by knowing your subject on the fingertips, you will be able to bring a real added value to your followers. 2) Define your positioning Even if you migh...
Post a Comment
Read more